Gifts That May Reduce Your Taxes

You may receive some tax benefits while supporting the public media you love.

Stocks & Securities

When you give stock or securities (stock, bonds, mutual funds), you may be eligible for a double tax benefit: 1) You receive an income tax deduction for the full, present, fair market value of the assets and 2) you may completely avoid capital gains tax on the appreciation of the assets. This is one of the easiest gifts to give and one of the most useful in accomplishing your philanthropic goals. 

Savings Bonds

When you redeem savings bonds, you will owe income tax on the appreciation. So will the person who inherits them. You can eliminate the income tax on bonds you plan to redeem by donating them to WNET. Because WNET is tax-exempt, 100 percent of your gift of savings bonds will go to supporting our shared mission to tell compelling stories of America’s often marginalized communities.

    Retirement Assets

    A gift of your retirement assets, such as an employee retirement plan, IRA, or tax-sheltered annuity, is an excellent way to make a gift. A gift of these assets can shield you or your heirs from taxes while funding WNET.

    Life Insurance

    Transfer ownership now:

    To make an impact on our mission today, irrevocably designate WNET as owner and beneficiary of an existing life insurance policy. If your policy is paid up, you will receive an immediate income tax deduction based on the policy value.

    If your policy is not yet paid up, you will make contributions of cash to WNET to cover future premium payments. For any continuing premium payments you make, you will receive a charitable deduction in the year of the payment.


    Name us as a beneficiary:

    You can name WNET as a beneficiary of all or a portion of your life insurance policy. With this gift arrangement, WNET will receive the proceeds of your policy when you pass away. You can change your beneficiary at any time and may reduce your estate taxes.

    This gift is easy to arrange — simply request a beneficiary designation form from your plan administrator.

    Personal Property

    A gift of artwork, coins, antiques, or other personal property can be an excellent way to support WNET. The tax benefits of the gift depend on whether WNET can use the property in a way that is related to its mission. Contact us to learn more about this type of gift — we would be happy to help you find the option that best fits your philanthropic goals.

    Get in Touch with Our Team!

    Contact us directly to learn more about how to support the public media you love.

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